2010 Camaro, World Car Design of the Year
I've been following the selection process leading up to this for awhile, and today it was made absolutely official, the 2010 Camaro is the World Car Design of the Year award recipient. One of the most prestigious awards in the automobile industry, the Camaro beat out a lot of tough competition to finally win the award, and I can not think of any vehicle more deserving. The award was decided upon by a panel of 5 automobile design experts from around the world, those professionals were: (following is taken from the wcoty.com website)
Masatsugu Arimoto: chairman of the Japan Auto Colour Award program, juror on Japan's governmental "Good Design Award" committee, and Car Styling's "Car Design Awards"; Silvia Baruffaldi: Managing Editor of Auto & Design magazine; Gernot Bracht: former designer at Renault, now teaches at Pforzheim design school in Germany; Sam Livingstone: an Associate Editor of Car Design News and since 2001 has lectured at the Royal College of Art where he is now Senior Tutor in Vehicle Design; and Tom Matano: currently the Executive Director, School of Industrial Design, at Academy of Art University, San Francisco. Previously,, Matano managed the Mazda Chief Designers group that created the entire Mazda car line designs.
The experts observed that, “The new Camaro leans on its heritage but does so in an artful, modern fashion, argue our design experts. “Although it borrows some of its styling cues from the first generation Camaro, they all contribute to a simple, pure and modern appearance. It is the most dynamic Camaro ever,” says Masatugu Arimoto. Sam Livingstone appreciates the “innately seductive exterior and interior. It’s well resolved and I’d argue evidence that General Motors strikes a better balance than Ford and Chrysler do in their pony cars.”
The fifty-nine (59) World Car Awards jurors then voted on the expert’s recommendations in February 2010 and their ballots were tabulated by the international accounting firm KPMG.