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More GM Marketing News

admin — Sat, 07 Aug 2010 19:16:49 +0000

In business it is typically understood that when profits drop, marketing allotments are one of the first things to follow. So, the recent news that GM is ramping their marketing budget back up to pre-deficit numbers must be a good thing! This year GM will see a rise in their marketing budget of 5%. That number is also, surely, a testament to the faith that the company has in their new head of marketing, Joel Ewanick. Ewanick has been with GM right around 3 months now, and in that time has begun to make large strides forward. The first major sign of his progress was the recent Corvette ZR1 national ad campaign which began, but that is just the beginning. This year will also mark the beginning of a new, full-scale, Camaro marketing campaign. This campaign presents faith in both Ewanick and the Camaro, and is a positive sign for GM moving forward. Ewanick has also announced that GM, and specifically the Chevrolet brand, will be returning to the Super Bowl. Last year, during their financial troubles, GM sat out the Super Bowl marketing blitz completely. The return this year presents more positive news for the company's economic outlook. Rounding out Ewanick's big moves is his new Cadillac marketing scheme which will begin this year. Cadillac is being given a new brand slogan, and with this new slogan will come a national marketing campaign as well. The slogan, "The new standard for the world" is catchy, but a little long-winded. I am no marketing genius, mind you, but I can't help but wonder if simply "The new standard" isn't a catchier slogan. It seems to me that adding the "for the world" at the end of it creates a little redundancy. Of course, the second part may be included to highlight Cadillac's high-end performance battle with companies like BMW and Mercedes. Their CTS-V, which puts of 556 HP stock and provides an incredible combination of luxury and performance, and definitely put a little fear in the eyes of BMW and MB as it outperforms equivalent priced vehicles from those competitors line-ups (see BMW M3, 5 Series, and MB S-Class). All in all, this set of news coming from GM and their new head of marketing is incredibly positive and points towards fairer pastures ahead. Here's to you, Mr. Ewanick, and the bright future you bring.

GM’s New On*Star Smartphone App

admin — Sat, 31 Jul 2010 20:08:54 +0000

GM has officially announced their future iPhone and Android Smartphone On*Star App and has released a video providing details in to its workings. It seems like a fantastic function that any GM owner will enjoy coupling with their vehicle, as it allows (and is not limited to) such features as remote start, door locks, and vehicle monitoring. The App provides distance beyond what the remote key-fobs give, as it can be utilized anywhere you have phone service. I can see this being incredibly handy when leaving work, a mall, or a sporting event on a hot day as it allows you to start the vehicle (and consequently the A/C) from far enough away for the vehicle to be cool inside by the time you reach it. The monitoring of fuel levels, tire pressure, and other basic vehicle statistics via the phone is also fairly incredible. While it doesn't seem like an absolute necessity, it is a very nice touch. I see no reason why somebody, with the capability to, wouldn't utilize it to some manner. The video below is short but sweet, and provides some solid information and insight in to the phone application's function. It's a smart move by GM in the proper technological step, and I imagine we'll be seeing other, more "luxurious", brands begin implementing similar systems in the near future.

GM Makes $865 Million 1st Quarter Profit

admin — Mon, 17 May 2010 21:33:58 +0000

Times had been rough for GM for awhile. This past year their numbers improved, but they were still stuck in a 10 quarter span of losses. This quarter, that bad streak has officially been broken though. Behind strong sales numbers from vehicles like the Camaro and Corvette, backed by a strengthening U.S. Economy and their own company restructuring, it appears as though GM has turned the corner and is looking to brighter pastures ahead. This $865 Million profit is a stark contrast to their same 1st quarter last year, where in the midst of company restructuring and bankruptcy, GM posted losses of $6 Billion. Of course, at that time, the Camaro had not yet been released (a major player in the improved economic situation for GM, combined with Chevrolet's Equinox , the GMC Terrain, Buick Lacrosse and Cadillac SRX sold in April at a combined rate nearly 300% over the vehicles they replaced). These vehicles have been so key, in fact, that they have accounted for more than 110,000 of the 183,614 vehicles GM sold last month.

What all of this positive economic news from GM means for us Camaro lovers and fans is a few thing: firstly, the positive economic situation means they can then reroute extra cash to developing further improvements for their vehicle line-up, such as new Camaro models (i.e. Z28 maybe!); secondly, that the Camaro is not the end-all be-all for them as it is, and they understand now in restructuring that they have to continually improve and evolve their vehicle line to make newer and greater vehicles as time progresses, and this also is a positive sign for what the Camaro's future holds. All in all, some great news for GM, GM fans, and the country in general in these positive numbers. Now, let's just hope that they keep rising!

GM and Google together?

admin — Fri, 14 May 2010 21:17:05 +0000

This news is really exciting: Apparently, GM is attempting to create a partnership with Google to use their Android Mobile OS and create a vehicle sync system with new GMs. This move would be a direct attack on Ford's collaboration with Microsoft for their vehicle SYNC system. SYNC has had mixed reviews thus far when discussing its software, but the general consensus is that in theory it's a fantastic vehicle feature. Looking at Google's track record though, I'd be inclined to believe that they could create something much more useful and efficient than SYNC. Of course, by going to Google and creating a collaboration there, GM's OnStar would almost immediately be rendered obsolete (especially their GPS system as the Android OS does GPS very very well). Is this a good thing? OnStar has had its ups and downs, but in all is considered a pretty reliable service. I think Google could out-do it though, as they do seem to be right there with Apple in terms of usability and brilliance. Here's to hoping this comes to fruition and we see some fancy, high-tech, new features hitting the GM fleet some time soon. GM and Android: very cool.

GM Putting $890Million in to new LS Development

admin — Thu, 29 Apr 2010 21:51:40 +0000

Well, the LS line of engines are already one of the nicest and most popular in the world today, and GM is committed to ensuring that they remain such for a long time to come. Few things are as iconic as a Chevy small block V8, and GM just dedicated $890 Million towards the R&D on the next line of them. This is good news for Corvette and Camaro lovers everywhere, as the LS engine is a staple in those respective vehicles.
So, that's a lot of money you say. Yeah, it is, but is doesn't appear to be for naught. GM has plans to improve the build and technology for the new LS engine, beginning with the materials and constructing an all-Aluminum engine block. Adding to this the direct-injection technology and the fuel-efficient push GM is making, it's very likely that the new LS engine will be one of the most efficient (power/mpg) engines ever built. GM has also ensured that the new LS engine will E85 Ethanol compatability, certainly another move being made to continue to meet the risingly stringest fuel efficiency demands over the next decade without losing vehicle power.
Another positive of this move by GM is that guarantees to create or retain more than 1,600 jobs, which is something that can be much appreciated in the current economic situation. All in all, this is good news on the Camaro front, as we can expect to see the next generation of LS engine powering Camaros in the future, continuing to promote the vehicle's popularity and performance strong-hold against competitors. As time goes on I'm sure we'll see more and more information on the engine, but for now we can just speculate and dream. Is there any specific function or feature you would like to see included in the R&D of the new LS?

New GM LF3 Engine

admin — Tue, 30 Mar 2010 21:36:02 +0000

Sorry I've been awhile for a while everyone. I went on vacation in my Camaro, but am very happy to be back and writing. An article concerning the trip itself will be coming soon. For now though, some GM news:

Apparently, the R&D boys over at GM have been hard at work (while I've been hard at play) putting finishing touches on their new, more eco-friendly, twin-turbo LF3. This V-6 TT engine is meant to be a direct competitor to the Ford 3.5L EcoBoost TT engine in both power and efficiency. At this point in time, no official HP or Torque numbers have been released, but it should be expected to be equivalent to or surpassing the 355 HP of the 3.5L Ford Ecoboost. This number doesn't seem too far-fetched either, considering the power that Chevy has been milking from their LS engines for so long now, and also applying the knowledge that this will be a Twin-Turbocharged monster. Of course, the TT does mean that some Torque will be sacrificed for the added HP boost. Only time can truly tell, but I can only imagine performance numbers of 350+ HP, possibly nearing the 400HP range.

Providing further merit to those HP speculations is the very recent (March 22nd) announcement from John Fitzpatrick, the head of marketing for the Camaro. Fitzpatrick hinted to MotorTrend that the 2011 Camaro's V6 HP numbers could exceed the numbers of the 2011 V6 Mustang. If not 2011, very soon. When asked if those HP matching numbers would be met in the next couple of years, Fitzpatrick was quoted as saying “you might see it sooner than that.” This show of faith in the future HP numbers of the Camaro engine lead me to wonder how those numbers will be achieved, and if the LF3 isn't destined for Camaro SS or Z28 designation as soon as it is finished and ready for production. I would love to see that LF3 hitting the Camaro sooner rather than later, but will also happily accept just some more HP from the base Camaro build. I do like the V8 and would be sad to see it leave, so I would hope that when the LF3 is done GM could find a means by which the two engines could live in harmony within the Camaro body. We'll see. Time will tell.

Camaro Sales Rise, Mustang Sales Stagnate

admin — Thu, 18 Feb 2010 19:18:23 +0000

Now, I am never happy or excited to report on something of this nature, but the Camaro's incredible sales have resulted in lay-offs at the factory where Mustangs are produced by Ford, as their sales have declined drastically. Nearly 900 positions were cut by Ford, which is by no means a happy bit of news. Of course, the flip side to this is that the Camaro production run resulted in many more hirings than 900 when it began, and its increased production and popularity has meant more hirings on the GM front. Who knows, maybe some of those former Ford employees may even be able to find work with GM. I hope they find work somewhere, best of luck to all people who lost their jobs at Ford because the Mustang is not as cool as the Camaro.

As for the Camaro, well, short of being too awesome it has done nothing wrong. Its sales continue to rise, and its popularity grows with each day that passes as it has more and more accolades lavished upon it. Here's to the future of the Camaro, may it continue to dominate the Sports Coupe market for years to come!