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	<title>Camaro News Blog &#187; Corvette</title>
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	<description>The latest Camaro News and updates</description>
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		<title>More GM Marketing News</title>
		<link>http://www.camaronewsblog.com/2010/08/07/more-gm-marketing-news/</link>
		<comments>http://www.camaronewsblog.com/2010/08/07/more-gm-marketing-news/#comments</comments>
		<pubDate>Sat, 07 Aug 2010 19:16:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Camaro News and Rumors]]></category>
		<category><![CDATA[Cadillac]]></category>
		<category><![CDATA[Camaro]]></category>
		<category><![CDATA[camaro blog]]></category>
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		<category><![CDATA[GM Marketing]]></category>
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		<guid isPermaLink="false">http://www.camaronewsblog.com/?p=380</guid>
		<description><![CDATA[In business it is typically understood that when profits drop, marketing allotments are one of the first things to follow. So, the recent news that GM is ramping their marketing budget back up to pre-deficit numbers must be a good thing! This year GM will see a rise in their marketing budget of 5%. That [...]]]></description>
			<content:encoded><![CDATA[<p>In business it is typically understood that when profits drop, marketing allotments are one of the first things to follow. So, the recent news that GM is ramping their marketing budget back up to pre-deficit numbers must be a good thing! This year GM will see a rise in their marketing budget of 5%. That number is also, surely, a testament to the faith that the company has in their new head of marketing, Joel Ewanick. Ewanick has been with GM right around 3 months now, and in that time has begun to make large strides forward. The first major sign of his progress was the recent Corvette ZR1 national ad campaign which began, but that is just the beginning. This year will also mark the beginning of a new, full-scale, Camaro marketing campaign. This campaign presents faith in both Ewanick and the Camaro, and is a positive sign for GM moving forward. Ewanick has also announced that GM, and specifically the Chevrolet brand, will be returning to the Super Bowl. Last year, during their financial troubles, GM sat out the Super Bowl marketing blitz completely. The return this year presents more positive news for the company's economic outlook. Rounding out Ewanick's big moves is his new Cadillac marketing scheme which will begin this year. Cadillac is being given a new brand slogan, and with this new slogan will come a national marketing campaign as well. The slogan, "The new standard for the world" is catchy, but a little long-winded. I am no marketing genius, mind you, but I can't help but wonder if simply "The new standard" isn't a catchier slogan. It seems to me that adding the "for the world" at the end of it creates a little redundancy. Of course, the second part may be included to highlight Cadillac's high-end performance battle with companies like BMW and Mercedes. Their CTS-V, which puts of 556 HP stock and provides an incredible combination of luxury and performance, and definitely put a little fear in the eyes of BMW and MB as it outperforms equivalent priced vehicles from those competitors line-ups (see BMW M3, 5 Series, and MB S-Class). All in all, this set of news coming from GM and their new head of marketing is incredibly positive and points towards fairer pastures ahead. Here's to you, Mr. Ewanick, and the bright future you bring.</p>
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		<title>Future Camaro Speculation!</title>
		<link>http://www.camaronewsblog.com/2010/06/30/future-camaro-speculation/</link>
		<comments>http://www.camaronewsblog.com/2010/06/30/future-camaro-speculation/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 20:53:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Camaro]]></category>
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		<guid isPermaLink="false">http://www.camaronewsblog.com/?p=326</guid>
		<description><![CDATA[Well, GM officially announced that the Camaro would, at some point in the future, be switching to their new Alpha Chassis. The Alpha Chassis will allow for GM to build a lighter, more agile next-gen Camaro, and that's a good thing. Here's some more speculation concerning the future of the Camaro though! GM has announced [...]]]></description>
			<content:encoded><![CDATA[<p>Well, GM officially announced that the Camaro would, at some point in the future, be switching to their new Alpha Chassis. The Alpha Chassis will allow for GM to build a lighter, more agile next-gen Camaro, and that's a good thing. Here's some more speculation concerning the future of the Camaro though! GM has announced that they have a new engine in the works for the next-gen Corvette, and apparently the C7 will be powered by a naturally aspirated, direct-injection 5.5L V8 putting out 440 Horsepower. While the displacement on this engine's smaller, the numbers are nice (and it supposedly vastly fuel efficient over its current C6 counterpart) , and I imagine we'll probably see this new Chevy Small-Block becoming the engine du jour of the next gen Camaro SS, in some fashion. To keep the Corvette price-tag in line, they'll probably tune it down some, but that still just means the engine's not far from unlocking all of those extra ponies. All in all, it seems like a nice step in the right direction of engine design by GM, regardless of the smaller displacement.</p>
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		<title>Hennessey Camaro, or the Camaro ZR1 (if you will)!</title>
		<link>http://www.camaronewsblog.com/2010/02/25/hennessey-camaro-or-the-camaro-zr1/</link>
		<comments>http://www.camaronewsblog.com/2010/02/25/hennessey-camaro-or-the-camaro-zr1/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 16:55:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Camaro]]></category>
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		<category><![CDATA[Camaro Performance]]></category>
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		<category><![CDATA[Camaro SS]]></category>
		<category><![CDATA[Camaro vs Corvette]]></category>
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		<category><![CDATA[Hennessey]]></category>
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		<category><![CDATA[LS3]]></category>
		<category><![CDATA[LS9]]></category>
		<category><![CDATA[LS9 Camaro]]></category>

		<guid isPermaLink="false">http://www.camaronewsblog.com/?p=203</guid>
		<description><![CDATA[Hennessey, the vehicle tuning shop out of Texas run and operated by John Hennessey, has been making fast cars go a lot faster for a long time now. Over the last 20 years they've introduced twin-turbo Venom Vipers, suped up 911 Twin Turbos, 1000+ HP Ford GTs, and that's just beginning to scratch the surface [...]]]></description>
			<content:encoded><![CDATA[<p>Hennessey, the vehicle tuning shop out of Texas run and operated by John Hennessey, has been making fast cars go a lot faster for a long time now. Over the last 20 years they've introduced twin-turbo Venom Vipers, suped up 911 Twin Turbos, 1000+ HP Ford GTs, and that's just beginning to scratch the surface of what they're capable of. Well, their newest endeavor is one of their most impressive. Hennesey has taken the ever impressive LS9 (more commonly known as the stage 1 rocket booster powering the Corvette ZR1) which was already pumping 638 bhp, amped up its BHP output to 725 with some ingenious touches, and dropped it in a 2010 Camaro. Sounds like a whole lot of fun, doesn't it?</p>
<p>So, an extra 100hp out of an already extremely powerful motor is no easy task, how did the Hennesey guys do it? They started by installing a smaller pulley on the blower's snout, which effectively raised the supercharger's peak boost from 11.0 psi to 14.5 psi. After the shortened pulley, they installed a custom created carbon fiber 4 inch cold air intake system, utilizing a K&amp;N cone nose filter, and paired that with a more efficient central plenum which utilized improved air to water heat exchangers to help the engine run cooler and stronger. Not finding themselves satisfied there, they also installed 1 7/8" long tube headers, which run down to a 3 inch center X-Pipe, and improved stainless high flow cats. All of these exhaust modifications equate to a more powerful, wider breathing exhaust system, with a deliciously rich exhaust note on the end. Basically, this car not only flies, but really sounds like it as well.</p>
<p>Of course, there were some issues with the LS9 install in the Camaro. Typically housing a LS3 V-8, the size difference between the LS9 and LS3 was not much, so very little engine bay modification was necessary to make the engine drop in and sit. The electronics though, were something totally different. According to Hennessey, in the modern Camaro system all vehicle systems communicate with one another (from the air bags to the radio to the fuel pump), and perfecting a computer system which utilized the new engine's electronics with the pre-existing Camaro vehicle was no easy task. Hennessey did figure it out though, and then went about modifying the Camaro's fuel delivery system, which ultimately required a very intensive reworking. The LS9 requires 40psi more fuel which meant that larger injectors, a higher volume fuel pump, and new fuel rails were ultimately installed as well.</p>
<p>Through all of this, you have one of the meanest sounding and performing Camaros ever created, but now one must beg the question: Well, how does it look? The answer to that, quiet simply, is fantastic! While it will ultimately be available in any color combination desired, right now Hennessey has it in Cyber Gray Metallic with Blue Hockey Stick Accent striping. Adorned with carbon fiber ground effects spoilers and body kit touches, and a slightly wider wheel stance, make this car looks fantastic. Add to that the gorgeous 18 spoke wheels, housing the gigantic Brembo brakes and KW complete coil-over kit, and the exterior of this vehicle is very striking and beautiful. Inside, the Hennessey Camaro has a fairly standard Camaro look. All leather, and upgraded trim touches are some of the few visible touches, apart from the short-shifter. This fantastic feeling, short throw racing shifter, looks great and custom in the center of the Camaro does a lot for the vehicle.</p>
<p>All of this said, the vehicle does have some issues. Currently, there's no transmission that can make the most of the powerful engine, and the engine's 741lb-feet of torque will very literally shred the Camaro tires. Because of this, and the general weight of the Camaro, the car isn't as fast as one would expect, ultimately. It does handle fantastically, and is more nimble than the stock Camaro, but that's still not enough of a difference. The Hennessey Camaro (which is almost 100 HP stronger) is .8 seconds slower than the Corvette ZR1 to 60mph. The Hennessey Camaro is also .6 seconds slower the quarter mile than the ZR1 Corvette, but is a full second faster than the Camaro SS. The vehicle does handle well and look great, but some more work is necessary before it is seemingly worth its $125,000 price tag. (Compared to the $31,000 for the Camaro SS and the $107,000 price tag of the Corvette ZR1).</p>

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