Camaro Officially Outsells The Mustang in 2010- Ends Ford’s 24 Year Reign Atop the Pony Car Market
For close to a quarter-century Ford has maintained a stronghold on the American Pony Car market with its Mustang, but 2010 was the year that all changed. In the first full year of sales for the Camaro revival, the Mustang was unseated from its throne.
In 2010, the Camaro sold 81,299 to the Mustang's 73,716. That, ladies and gentlemen, is not only a victory, but a solid one at that. Of course, neither vehicle was ultimately hurting, as each saw their sales increase from the year prior. The Camaro by an impressive 32%, and the Mustang by 11%. This should not come as any news, however, as the Pony Car race has bolstered, and even been a large part of the revitalization of the American automotive industry. This is surprising, as it comes at a time when lawmakers are trying to push the American public towards the antithesis of the Pony Car-smaller, more fuel efficient, less powerful vehicles, like the Chevy Volt.
Of course, Ford contributes their loss in the sales race to the fact that this was the first full year of sales for the Camaro. This accreditation lacks the foresight of the fact that the Camaro performed this impressive feat with basically only two models on sale. The Mustang, however, had 7 vehicle models in its line-up. With the release of the Camaro and Camaro SS Convertibles this year, as well as the Z28 in the near future, one might speculate (with relative safety) that the Camaro will begin a new reign atop the vehicles sales race in their class. Further proof towards this are the numerous accolades and awards that have been bestowed upon the Camaro since its release. Whatever the case may be, 2010 was a great year not just for the Camaro, but for American Pony Cars in general, and the future only looks like it will be even brighter.
Camaro For the Queen! and Convertible Camaros!
GM just announced that we'll be sending some American love to the lands of our British friends some time this year by releasing the Camaro in the UK! This is pretty cool, and it will certainly sell well there, even though the price of petrol will cause some customers to shy away. GM has not yet announced price points on the Camaro in the UK, or an exact date for when it will go on sale, but has stated that they will provide an official view of the Right-Hand Drive Camaro at the Goodwood Moving Motor Show on July 1st. In all, this is good news for GM, as the current strength of the British Pound ensures that GM will make a decent profit on their sales in the UK, even after the importing cost. The same packages and engine arrangements will be offered in the UK as in the US.
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Some more spy images of the preproduction Camaro convertible have hit the web today. The vehicles, two of them in total, were spotted in Canada out in some nasty weather for test drives. Hopefully we'll be able to get some glimpses of them with their tops down soon, too! As it was though, the drop-tops were there as protection from the elements (which was much needed on the day in mention!). The drop-tops look fantastic up though, and show the commitment to the Camaro Convertible that GM currently has. Expect to see the Camaro Convertible hitting show rooms early next year!
